Social Media Marketing (SSM) has become a major focus for companies of all shapes sizes, from fortune 500’s to your local mom-and-pop shop, and of course, everything in between. And while the dot-com industry has provided businesses with an outlet to advertise their products and services on websites, it wasn’t really until Facebook evolved that many companies have took to influencer marketing to reach a more targeted audience. Statistically, companies find that they’ve been able to better manage their budget by procuring “influencers” that match the target audience and location range that they want their product/service to be seen,...