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Cassie De Pecol

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Business

Brands That I’ve Worked With Who I Love

March 12, 2017

Over the course of my career, I’ve had the opportunity to work with some really wonderful brands that were not only a pleasure to work with, but also allowed me creative flexibility, which is so important for content creators to be able to unleash their best work.

I know brands have specific ads that they aim for, with a look and aesthetic that works for their campaign. But sometimes it’s difficult to know until you’ve signed the contract and can read further details as to what they want. I’ve made the mistake in the past to partner with brands who I loved, but once I found out about their required deliverables (for example, wearing red, or not being able to include my cat), I regretted it. I wrote a whole blog on the process of brand ambassadorships, which you can read here, so I’ll avoid the bad stuff and just stick with the good.

Some of my favorite brands that I’ve worked with have been Gillette Venus with their goals of making women confident. It’s been such a pleasure to be able to partner with such a massive company that is steadily working towards female power and drive.

GoDaddy is another one. Their campaign, #MakeTheWorldYouWant allowed me to be extremely creative in my deliverables for the YouTube series.

Johnson & Johnson is another Fortune 500 that broke the mold in addressing mental health, something that I felt really honored to be able to openly research and discuss across my blogs.

On several occasions, I had the opportunity to work with Aveda. I was so excited because I’d been using their products since my early twenties and even including during all of my travels around the world. They’re a do-good-feel-good company with a big core value of sustainability, which I really appreciate in a big company.

Looking forward to working with more brands that I love in the future :).

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arroia n. the wish that you could’ve enjoyed a d arroia
n. the wish that you could’ve enjoyed a dry run of your life — muddling through once quickly, then going back to do it all over again, this time for real.Deep thoughts and readings by John Koenig at @civanaresort this year 🍃
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This premiere was for 1923 which airs Sunday, Dece This premiere was for 1923 which airs Sunday, December 18th on Paramount+. I started watching Yellowstone in preparation for this show, and I absolutely loved it! 🎬@paramountplus @1923official
———Reflection:
These events for me are more than just trying to look pretty on a carpet. It’s an opportunity to face my fears and overcome my own personal adversities.A year ago, I was in a very different place; going to these events, but not putting in much effort nor really caring about my appearance. I just went for the movie or show and then came home.But now, I attend for many other reasons. I realize it might come off as egotistical when I post these, but to me, there’s a much deeper narrative, one that I’m constantly writing, challenging and improving upon.With each event, I strive to tackle my social anxiety and lack of self confidence - both of which came to be upon completion of my trip around the world as a result of all of the bullying I had received. That constant antagonism became engraved into my soul - no one teaches you how to handle that stuff, but it made an impact on how I valued my self worth even despite the then wild success of my endeavors.These events are a moment in time where I can crawl out from the depths of which I am “surviving”, to see how far I’ve come; physically, emotionally, mentally, and how much further I still have to go.It’s a moment in time that stands still, before I’m back burrowing into the ground. And I don’t mean to be dramatic - there is currently so much struggle happening in my life that I wish I could openly share. One day.Alas, for now, I’ll enjoy these little moments where I’m floating, and I hope you do, too ☺️.
“the Til” n. the reservoir of all possible opp “the Til”
n. the reservoir of all possible opportunities still available to you at this point in your life-all the countries you still have the energy to explore, the careers you still have the courage to pursue, the skills you still have time to develop, the relationships you still have the heart to make-like a pail of water you carry around in your head, which starts off feeling like an overwhelming burden but steadily draws down as you get older, splashing gallons over the side every time you take a step.
- John Koenig, Dictionary of Obscure SorrowsAt the @amazonstudios premiere of #MyPoliceman airing November 4th on @primevideo 💙
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