Over the course of my career, I’ve had the opportunity to work with some really wonderful brands that were not only a pleasure to work with, but also allowed me creative flexibility, which is so important for content creators to be able to unleash their best work.
I know brands have specific ads that they aim for, with a look and aesthetic that works for their campaign. But sometimes it’s difficult to know until you’ve signed the contract and can read further details as to what they want. I’ve made the mistake in the past to partner with brands who I loved, but once I found out about their required deliverables (for example, wearing red, or not being able to include my cat), I regretted it. I wrote a whole blog on the process of brand ambassadorships, which you can read here, so I’ll avoid the bad stuff and just stick with the good.
Some of my favorite brands that I’ve worked with have been Gillette Venus with their goals of making women confident. It’s been such a pleasure to be able to partner with such a massive company that is steadily working towards female power and drive.
GoDaddy is another one. Their campaign, #MakeTheWorldYouWant allowed me to be extremely creative in my deliverables for the YouTube series.
Johnson & Johnson is another Fortune 500 that broke the mold in addressing mental health, something that I felt really honored to be able to openly research and discuss across my blogs.
On several occasions, I had the opportunity to work with Aveda. I was so excited because I’d been using their products since my early twenties and even including during all of my travels around the world. They’re a do-good-feel-good company with a big core value of sustainability, which I really appreciate in a big company.
Looking forward to working with more brands that I love in the future :).